Фармак по итогам мая сохранил лидерство среди маркетирующих организаций на украинском фармрынке | Последние новости сегодня в мире здоровья



Фармак по итогам мая сохранил лидерство среди маркетирующих организаций на украинском фармрынке
Фармак по итогам мая сохранил лидерство среди маркетирующих организаций на украинском фармрынке
Фармацевтическая компания "Фармак" по итогам мая 2017 года сохранила первое место в рейтинге Топ-10 маркетирующих организаций по объему аптечных продаж лекарственных средств в денежном выражении. Такие данные приводит издание "Аптека" со ссылкой на компанию Proxima Research. Второе и третье место по сравнению с аналогичным периодом 2016 года сохранили за собой корпорация "Артериум" и фармфирма "Дарница". При этом в 2015 году "Артериум" заняла пятое место, "Дарница" – четвертое. В десятку лидирующих организаций, сохранив позиции 2016 года, вошли также израильская Teva, немецкая Berlin-Chemie/Menarini Group (Германия), французкая Sanofi, украинская группа компаний "Здоровье", японская Takeda, словенская KRKA d.d. Novo Mesto, а также Киевский витаминный завод, который поднялся на одну позицию и занял девятое место. Согласно данным издания, лидирующим брендом по объему аптечных продаж остался "Актовегин". С пятого на второе место поднялся "Нурофен", подвинув с данной позиции "Натрия хлорид" на третье место. В десятку лидеров также вошли "Нимесил", "Но-шпа", "Реосорбилакт", "Эссенцеале", "Цитрамон", Спазмалгон", "Тивортин". По объему поставок товаров аптечной корзины в аптечные учреждения в денежном выражении неизменной по сравнению маем 2015-2016 года оставалась тройка лидеров фармдистрибьюторов. Первое место сохранил "БаДМ" (Днепр), "Оптима-Фарм ЛТД" и "Вента ЛТД" в свою очередь второе и третье соответственно. В десятку лидеров также вошли фармдистрибьюторы "Фармпланета", "Фито-Лек" – компания поднялась на одну позицию по сравнению с маем 2016 года, "Медцентр М.Т.К." (Киев), поднявшийся на две позиции, "Аметрин" (сохранил седьмое место), не входившие в 2015-2016 годах, "Томаш", "Фармако" "ЛАКС".
    2017-06-20 16:40:09


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